Do you know how many people log onto Facebook every day?
a month to month basis?
More than you could imagine.
Facebook estimated 2.41 billion monthly active users and 1.59 billion daily users as of the end of September 2019.
And that’s without taking into account the additional millions of users who use other platforms that are part of the Facebook family, like Instagram, Messenger, and WhatsApp.
There are quite a few of them.
It goes without saying that using Facebook to increase sales for your company is crucial.
But it’s frequently simpler to say than to accomplish!
Facebook felt like a maze when I first started using it. Additionally, Facebook frequently updates its Ads Manager platform and adds new capabilities for its users.
This is the reason we wrote this manual. We’re breaking it down for you to make it simpler than ever because we want to provide small company owners with the knowledge they need to make the most of this tool.
We’ll delve deeply into the fundamentals of Facebook advertising before outlining your training alternatives.
Continue reading if any of the parts below pique your interest!
- BASICS OF FACEBOOK MARKETING COURSE
- KNOWING THE DASHBOARD
- FORMULATING A COMMERCIAL
- HOW FB ADVERTISING CAN INCREASE SALES
- WHY FB ADVERTISEMENTS WORK
- FACEBOOK ADVERTISING TRAINING COURSES: WHERE TO LOOK
- Options for Facebook advertising training
- WHAT YOU’LL LEARN FROM A FACEBOOK TRAINING COURSE
- HOW TO USE YOUR FACEBOOK ADVERTISING TRAINING TO THE FULLEST
BASICS OF FACEBOOK MARKETING COURSE
- Click here to create a Facebook business page if you haven’t already.
- Click here to create a Facebook Business Manager if you haven’t already.
- Click here to create a Facebook Ads Manager if you haven’t already.
Select “Manage Ads” from the drop-down menu on the Facebook page for your company to access your Facebook Ads Manager.
You may access your Facebook Ad Accounts page from this page. Clicking on the name will take you to the screen below, where you can choose your account:
Your Facebook Ads Manager dashboard appears here.
You may make new ads there, view the ones you’ve already aired, and get an idea of how well they’re doing.
Let’s divide the dashboard into these three categories:
- leading navigation
- The tabs for ad-set levels
- The campaign’s outcomes
SECTION 1: SURFACE NAVIGATION
Your pages, a search bar, business notifications, the dashboard menu, and help are all located in the top navigation of your Facebook Ads Manager dashboard.
You may explore all of the choices available inside the Facebook Business platform, such as Ad Reporting, Ad Account Settings, Billing, and more, by clicking on the three lines next to “Ads Manager” in the image above:
To access specific campaigns, advertising, ad packages, and any commonly asked issues that are addressed inside the platform, use the search box.
You can access your business alerts by clicking the bell at the top of the menu, and you can see any recent interactions with or on your Facebook business page there.
You may browse all of your business pages in Ads Manager by clicking on your name with the dropdown icon and switching between them as needed. If your company has several brands and separate advertising accounts for each, this will be useful to you.
Section 2 Advertising level tabs
The goal for your campaign is set at the campaign level. Select from app downloads, brand recognition, video views, post interaction, message, website visits, reach, and lead generation.
SET LEVEL AD
The audience you want to target, the ad schedule, the ad placement, and the ad budget for your campaign are all decided at the ad set level.
You choose the distinctive creative for each of your ads at the ad level. You place your advertisement’s photos, video, text, copy, and links there in order to direct users there.
section 3 : campaign outcomes
The secret happens down behind the tabs for the advertising levels.
You may see every advertisement you’ve made in this section, along with how well it performed. The delivery status of your advertisement, your budget, outcomes, reach, impressions, cost per result, and amount spent are just a few of the default columns that are visible.
To show you the data you are most interested in, you can change the columns that are displayed on your dashboard. Click on the drop-down menu that says “Columns: Performance” and choose “Modify Columns” to customise your tabs.
Additional options such as unique outbound clicks, quality ranking, targeting data, and more will be made available.
Click here for a complete list of Facebook marketing course
Click on the “reports” drop-down and choose “make custom reports” for more in-depth information on the effectiveness of your advertisement.
Let’s get started with ad creation now that you are familiar with the dashboard itself.
CREATION OF FACEBOOK ADVERTISEMENTS
FIRST STEP: CREATE
It’s not too difficult to create your first Facebook ad. Go to the “account overview” tab and select the “Create” icon in the green section.
OBJECTIVES IN STEP TWO
You will be directed to a website where you must choose your advertising goal after clicking this button. You will be directed to the “Guided Creation” layout by default, but you have the choice to “Switch to Quick Creation.” Given that Guided Creation offers detailed instructions, we will use that format for the duration of this essay.
The three sorts of advertising objectives that are currently available are conversion, consideration, and awareness.
Not sure which goal to select? Facebook has provided the following recommendation:
Increase public awareness of your company, brand, or service through brand awareness.
Reach: expose your advertisement to as many members of your target audience as you can.
- Drive traffic from Facebook to any URL you select, such as the landing page of your website, a blog post, an app, etc.
- Reach out to those who are more inclined to interact with your post. Engagement might include offers that are redeemed from your page in addition to likes, comments, and shares.
- Send customers to the shop where they may download the app for your company.
- Share videos about your company with Facebook users who are most likely to watch them.
- Lead generation is the gathering of leads for your company. Create advertisements that solicit information from consumers who are interested in your goods, such as newsletter sign-ups.
- Connect with individuals on Facebook and communicate with current or potential clients to spark their interest in your company.
- Conversions are when you get people to do anything on your company’s website, such put something in their shopping cart, download your app, sign up for your website, or make a purchase.
- Catalog Sales: To increase sales, display items from your e-commerce store’s catalogue.
- Store TrafficMake local customers aware of your brick-and-mortar stores.
- Store Traffic: advertise your physical locations to individuals in the neighbourhood.
After deciding on your goal, give your campaign a name that will be simple for you to remember.
We will omit the setup for developing split-test adverts for the sake of this article, but if you’re interested in learning more, check here.
We can skip campaign budget optimization as we are now only making one advertisement. You can choose this option if you want Facebook to properly allocate your budget to the advertisements in your campaign that are performing the best.
Step 3. Create your audience
You have the option to target your ideal audience in this section based on factors like geography, age, gender, language, demographics, interests, and behaviours.
You have the choice to use a saved audience or a custom crowd in the first part of the audience building phase.
After creating and saving your first audience, you can choose from stored audiences, and after installing a Facebook Pixel and starting to collect data with it, you can use custom audiences. Click here to read more about the Facebook Pixel.
Facebook’s precise targeting capabilities are well-known and adored. You can pinpoint particular characteristics, interests, or behaviours that correspond to your buyer persona during this stage of the ad production process.
The triangle icon next to “demographics,” “interests,” or “behaviours” allows you to access a drop-down menu with more choices for each of those menu items. You can choose, for instance, from education, finances, life events, relationship status, and more under demographics!
Use the search bar if you can’t find the precise targeting criteria you’re looking for in the drop-down. You can search for any criterion using this function, and Facebook will reveal the targeted alternatives that most closely match your search.
STEP 4. CHOOSE YOUR PLACEMENTS
You will have the ability to choose where you would like your ad to be placed since Facebook provides a lot of possible locations to display your ad, including newsfeeds, stories, in messages, and even on Instagram. Facebook normally advises allowing automatic placements in order to make the most of your budget, but if you have a precise idea of where you want your ad to appear (for example, Instagram exclusively), choose “modify placements” here.
Fifth step: budget and schedule
The particular optimization for ad delivery based on the aim you have selected is established in your budget and timetable. If you choose “traffic,” for instance, you now have the option of either optimising for overall link clicks or only hits to your landing page.
You can also select a daily budget or a lifetime budget at this point. In contrast to choosing a lifetime budget, which may cause your daily budget to change depending on daily performance and competition from other bidders, your daily budget will remain constant regardless of the day the advertisement appears and how well it performs. However, “lifetime” indicates that your budget will never go over the amount you have specified here.
Consider the days that your target market would be most active on Facebook when choosing your schedule. Are you going after busy mothers? Both before night and at the beginning of the day, they might check their phones. Are young professionals your target market? They could be busiest during their lunch break and on weekends. You can gradually improve your schedule and financial choices by keeping an eye on the effectiveness of your advertisements.
Step 5: Selecting the Ad Format
The time has come to decide on your ad format after you have established your budget and timeframe. Currently, Facebook offers the choice of carousel advertisements, single picture ads, single video ads, or collections.
- Display up to ten images or videos in a carousel format, each with a unique URL.
- Single Image – Use high-quality graphics to direct users to specific websites or apps.
- One video: Highlight the features of the product and engage viewers with sound and motion.
- Collection: Promote buying by showing goods from your product catalogue that are specially tailored for each person.
Your goal, what you are advertising, and what you are attempting to accomplish will all influence the structure that you use for your advertisement!
If your goal is to increase visitors to your website, we advise single picture adverts. In fact, according to a study conducted by Facebook, photo-only advertising perform better than other ad types at generating unique traffic.
Carousel or collection adverts, on the other hand, can be the best option if you want to encourage online purchases of a good or service. These formats are fantastic for showing off a product line and sparking curiosity!
SIXTH STEP: UNCOMMON CREATIVE
Although the Ads Manager’s ad creative area can initially be confusing, all of the fields are quite self-explanatory.
You must decide which image(s) or video to highlight, as well as create original headlines, descriptions, and primary text. Additionally, you need the URL of the landing page you are sending visitors to.
Select the “Call to Action” from the menu drop-down that most closely resembles the action you want users to take after filling out the fields above.
After you’ve completed all the fields, it’s a good idea to check the ad preview on the right side of the screen to make sure your advertisement is displaying correctly on all devices. The greatest opportunity to check for spelling errors and make sure that your adverts are directing consumers to the appropriate location is right now!
Is everything in order?
You’re prepared to click “Publish” now.
HOW FB ADVERTISING CAN INCREASE SALES
Facebook is without a doubt the most widely used social media network worldwide.
But does it increase sales?
Yes, provided that it is done properly.
If you are not targeting the correct customers, your business may end up wasting money on Facebook advertising. Because of this, it’s crucial to precisely define your buyer persona and launch the appropriate advertisements based on your knowledge of who they are, what interests them, and how they use Facebook.
How effectively Facebook advertising can increase your sales is as follows:
It enables you to reach your clients wherever they are.
You probably haven’t waited in line in a while. Or even a waiting area?
Have you ever noticed how many individuals wait in line while reading a magazine or newspaper?
I hazard a bet that there is no response.
This is due to the fact that a typical smartphone user is thought to touch their device 2,617 times per day.
In many cases, it is because they are checking Facebook.
Traditional marketing strategies are simply ineffective today. It’s crucial to connect with your audience where they spend the most time interacting, and for many people nowadays, that’s Facebook.
The very cheap cost it takes to contact your customer and produce repeated impressions through your campaigns is a significant advantage of this change in consumer behaviour. What used to take thousands of dollars to design, print, and distribute can now be done for a few hundred dollars for a better return on investment!
It aids in reaching the appropriate audience with your product or service.
Utilizing Facebook’s laser-focused targeting features, your business can save money by concentrating all of its advertising efforts on customers who are most likely to purchase its goods or services.
The days of distributing your advertisement to tens of thousands of individuals in the hopes that a potential customer will pick it up are long gone. Instead, only those who are most likely to make a purchase will see a precisely targeted advertisement, making every single dollar you spend productive.
It goes around organic reach
The organic reach of information on company sites has steadily decreased over time. In actuality, less than 0.5% of your fans are now seeing the stuff you post on your business page.
The truth is that you must rely on an effective Facebook advertising plan if you want to reach your audience with business content.
Facebook promotes healthy competition among the companies that utilise its platform, and by encouraging companies to adopt a sponsored strategy, they make sure that everyone has a chance to profit.
Simply said, more people will see your material if you run paid adverts.
WHY FB ADVERTISEMENTS WORK
What really sets Facebook apart from other PPC platforms available today are the advanced targeting possibilities it provides.
Geographical location, demographics like age, gender, and income, behavioural goals like relationship status and Facebook usage, as well as interests like sports, TV shows, and more are just a few of the targeting choices accessible.
Click here to view a complete list of Facebook’s targeting choices.
This deliberate targeting is what distinguishes between pushing for a sale and truly giving your customers value by displaying them what they want to see.
We launched an advertisement for a customer in the home improvement sector with a $23 budget for just two days. We specifically intended to target people with this advertisement who could be interested in updating their kitchens to have a more contemporary appearance.
Our decision to target people with mid-high incomes and people who owned homes in a neighbourhood that was constructed in the 1980s was made with the expense of our client’s typical kitchen renovation in mind. The kitchens in these houses needed updating!
There were 21 website conversions during the ad’s running period from the landing page we had users visit.
That works out to only $1.10 per conversion!
A return on investment of more than 21,000% would have been possible with only ONE of these leads closing for our client!
FACEBOOK MARKETING COURSES: WHERE TO LOOK
You are aware of the advantages of Facebook advertising, but it still seems like a sizable task.
As a business owner, you probably have more essential things to accomplish with your time than spend much time creating a successful Facebook ad.
Facebook training programmes can help with that.
We normally suggest one of the three options for anyone wishing to gain more expertise in the realm of Facebook ads:
BLUEPRINT ON FACEBOOK
Blueprint is “a global training and certification programme for marketing on Facebook and Instagram,” according to Facebook.
Advertisers can participate in an online education programme offered by Blueprint eLearning that teaches them how to use the Facebook Ads platform and best practises for using Facebook and Instagram for advertising objectives. Both novices and those wishing to study more sophisticated marketing principles can benefit from these courses, which are free to take.
The fact that this eLearning site is totally free to use and has filters accessible to search through particular topics and courses that you may want to hone in on are two advantages. However, Facebook doesn’t provide much assistance to users who have queries or need help using the platform’s tools. The only customer service assistance offered is through printed resources or requires lengthy waits for email or chat.
Blueprint Live is a learning resource that is available for anyone who desire to advance their education. A one-day event called Blueprint Live is accessible in major cities and is intended to provide Facebook advertisers more hands-on training. In this situation, queries are immediately answered. It will be fascinating to see whether Facebook grows this concept into something available to more people, even though the seminars are now solely by invitation!
You can apply for a Blueprint Certification once you are sure of your understanding of Facebook advertising goods and services. This certification entails two paid exams with a passing score determined by a series of inquiries concerning the platform and its operation.
2. SEE KINDLE VIDEOS
One of the finest sites to learn a new skill for free is on YouTube. Similar to most themes, there are hundreds of free videos on YouTube that are devoted to Facebook advertising tips, methods, and recommendations.
YouTube is a really useful resource for learning about Facebook advertising rapidly and hearing explanations from real individuals for quick-snippets of information.
A significant advantage of these kinds of videos is the ability to watch someone physically go through each component of the platform as it is being described. The fact that you can’t speak with the YouTuber immediately while you’re watching and ask questions or offer suggestions for your own specific Facebook advertising approach is undoubtedly a drawback.
3. Enroll in a Facebook training course that is pertinent.
Did you know that Relevantly has its own in-house Facebook advertising training programme?
Make the most of your digital marketing budget with the aid of our digital marketing training course. All of our training sessions include one-on-one interaction between a member of your team and one of our Facebook specialists, giving you the opportunity to ask questions as you go, work out your strategy with a pro, and learn everything there is to know about executing Facebook advertising.
Our training sessions will teach you how to build and manage top-notch Facebook advertising that target the appropriate audience in your service region, making your company stand out from the competition.
FACEBOOK ADVERTISING TRAINING OPTIONS THAT ARE ACTIVE
There are several choices available to you if you need assistance with Facebook advertising. We at Relevantly invite you to look at our internal training programmes. In order to obtain your Facebook marketing degree, we offer one-day crash courses, one-month advanced strategy courses, and even one-year courses!
Our Facebook Ads Training Course shows small businesses how to use Facebook Business and Ads Manager, run profitable ads, develop an online marketing plan, and more. By taking our course, you will:
- Personal advice on developing a successful plan for your particular business
- assist you with creating your Facebook Ads Manager account
- improved knowledge of the advertising budget and timetable
- Detailed description of the target audiences
- How to create a compelling ad and run it
The goal of our Facebook marketing training is to increase organisations’ familiarity and comfort level with the Facebook Business and Advertising ecosystem. This course will be helpful to you whether you decide to completely outsource your marketing or handle it internally.
WHAT YOU WILL LEARN FROM OUR FACEBOOK TRAINING COURSE
Small- to medium-sized businesses in North America can learn the skills necessary to effectively run and promote their operations on the Facebook platform by enrolling in Relevantly’s Facebook Marketing Courses.
With over 15 years of marketing expertise, we at Relevantly are eager to share the lessons we’ve learnt with you and your company.
Among the things we cover in our training are:
- Setup for Facebook Ads Manager
- establishing a Facebook page
- Establishing a Business Manager Account
- creating an account for Ads Manager
Facebook Ads Manager Platform Overview
- Meaning of each column
- Where to find the necessary data
- Recognizing advertising budgets and timelines
Facebook Ads Manager usage
- review the main tabs
- Setup of a Mock Ad
- distinctive goals
Creating Successful Facebook Advertising Strategies
- What ought to the ad’s objective be?
- Which ad formats usually function the best
- How to choose the proper target
How to Create Creative Facebook Ads
- creating dynamic advertising creative
- writing copy for headlines, main text, and more
- choosing the appropriate CTA and ad type
Establishing Facebook Landing Pages
- creating dynamic advertising creative
- writing copy for headlines, main text, and more
- Usefulness of landing pages
Counting and Reporting
- reporting on advertising results
- Facebook Pixel use
- analysing results
A review and Q&A
- Make sure you comprehend each step.
- Live ad setup with guidance
- Address any remaining inquiries.
We provide flexible training schedules and are happy to accommodate your individual schedule to book sessions that are most convenient for you and your company.
HOW TO USE YOUR FACEBOOK ADVERTISING TRAINING TO THE FULLEST
If you and your company determine that enrolling in our Facebook training course is the best choice, we advise doing the following to obtain the most value from your investment:
Bring a notebook, write down your inquiries, and finish any suggested pre-readings to be well-prepared. We advise that you fully apply yourself and devote time to preparing for each session because you will only receive out of the course what you are ready to put into it.
Practice: After each class, we advise students to spend some time independently putting what they’ve learned to use. This will help them spot any areas where they might still need further instruction.
Consider: We advise you to think back on what you learnt after each session. Reread your notes, go over the information, and take the quiz. This will guarantee that you retain the lessons from each session!
FACEBOOK MARKETING IMPORTANT
Relevantly has over 15 years of marketing expertise and keeps up with current marketing trends, such as Facebook advertising and social media marketing.
So that you and your staff may return to your crucial activities, let us handle the laborious marketing effort on your behalf.
Find out how we can help if you’re ready to make the most of your Facebook advertising budget and produce effective ads!