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How To Make Money on TikTok Without Followers

make money on TikTok without followers
Written by Ruthie Inezia

Making Money on TikTok: A Guide for Zero-Follower Heroes

Forget the follower frenzy, ditch the “go viral” obsession, and step into the hidden world of monetization on TikTok, even without a massive following. Yes, you read that right! While a large audience certainly opens doors, it’s not the only key to unlocking financial possibilities on this video-sharing giant. So, if you’re a budding creator with a killer concept but a zero in the follower count, this blog post is your roadmap to TikTok riches.

Forget Followers, Embrace Engagement:

Let’s debunk the myth: you don’t need millions of followers to make money on TikTok. The platform’s algorithm thrives on engagement, not just numbers. A single video with explosive engagement can catapult you into the “For You” pages, exposing your content to a vast, potential audience. So, focus on creating high-quality, engaging videos that resonate with your niche and spark conversations. Use trending hashtags strategically, participate in challenges, and respond to comments to build a loyal community, even if it’s small.

Monetization Avenues for Zero-Follower Wonders:

Now, let’s delve into the treasure trove of ways to make money on TikTok, follower-free:

1. The TikTok Creator Fund: This official program rewards creators for consistent viewership. Though you need 10,000 followers and 100,000 video views in the last 30 days to join, it’s worth aiming for. Once in, the algorithm analyzes your content and distributes a portion of ad revenue based on views and engagement. Remember, quality over quantity is key here.

2. Brand Collaborations: Don’t underestimate the power of micro-influencers. Brands are increasingly seeking authentic voices with engaged communities, regardless of follower count. Find brands that align with your niche and showcase your value through creative content. Pitch your ideas, offer product reviews, or participate in sponsored challenges. Remember, genuine passion and engagement are more valuable than inflated follower numbers.

3. Affiliate Marketing: Become a bridge between brands and potential customers. Partner with affiliate programs relevant to your content and promote their products through organic videos. Include your unique affiliate link in your bio and encourage viewers to click and purchase. Remember, transparency is key. Disclose your affiliate partnerships and only promote products you genuinely believe in.

4. TikTok Ads for Local Businesses: Do you have a knack for storytelling and local knowledge? Partner with small businesses in your area and create engaging ads showcasing their products or services. Leverage TikTok’s hyper-local targeting features to reach their ideal customers and earn a commission for each successful conversion.

5. Live Streaming and Virtual Gifts: Go live and connect with your audience in real time. TikTok’s live streaming feature allows viewers to send virtual gifts that translate into real money. Share your skills, host Q&A sessions, or offer exclusive content to incentivize viewers to support you. Remember, consistency and a positive, engaging presence are crucial for building a loyal live audience.

6. Content Creation for Brands: Brands often need high-quality, user-generated content (UGC) for their social media marketing. Hone your video editing skills and offer your services to brands looking for authentic TikTok content. Create engaging product demos, tutorials, or behind-the-scenes glimpses to showcase your creativity and land freelance gigs.

7. Consulting and Coaching: Have you cracked the TikTok code? Share your knowledge and expertise! Offer consulting services to brands and aspiring creators, helping them navigate the platform and build their own audience. Develop online courses or host workshops to monetize your TikTok know-how.

8. E-commerce and Dropshipping: If you have a product idea or want to sell existing products, TikTok can be your launchpad. Use your platform to build brand awareness and drive traffic to your online store. Consider dropshipping, where you sell products without holding inventory, to minimize upfront costs. Remember, excellent customer service and high-quality products are essential for success.

9. Music and Audio Sales: Are you a musician or sound designer? TikTok is a haven for creative audio content. Promote your original music, sell sound effects, or offer custom audio editing services to creators on the platform. Showcase your talent through engaging videos and connect with potential clients.

10. TikTok Challenges and Contests: Host your own TikTok challenges or contests to generate buzz and attract a wider audience. Partner with brands to offer prizes or collaborate with other creators for cross-promotion. Remember, make the rules clear, fun, and relevant to your niche to ensure successful participation.


  • Consistency is key:¬†Regularly post high-quality content to keep your audience engaged and increase your chances of discovery.
  • Niche down:¬†Focus on a specific niche where you can build a dedicated community and expertise.
  • Experiment and analyze: Try different content formats.

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Who said you need a gazillion followers to make a bank on TikTok? Not our savvy TikTok entrepreneur! From trendy challenges to showing off your skills, there are plenty of ways to stack those dollar bills, even if you’re still counting followers on your fingers. So, put on your creative cap, hit record, and let the cash flow begin! TikTok, here comes the money.

Remember, the most important ingredient for success on TikTok, regardless of follower count, is passion. If you’re genuinely excited about it.